10 Recent TV Adverts That Angered The World

10. Kazam's Advert For The World's Slimmest Phone

This phone advert shows a woman in her underwear doing the ironing. Ideal housewife scenario for an underwear advert? Think again. The ad opens with the shot of the back of a woman wearing just her underwear. It cuts to a scene where she runs her finger down her cleavage, bites her lip and moves her hand over her hip and thigh (we all do this when we're home alone, right?) The woman puts some jeans on, before she begins ironing a shirt to put over her exposed bra. The mobile phone eventually makes a (small) appearance when the woman finds it in her shirt pocket. "Introducing the world's slimmest phone," a voice over states. Oh, so it's an advert for a slim phone, used by a slim desirable woman. Apparently this makes it downright sexist. The advert was banned after it received complaints from members of the public claiming it was 'overtly sexual and objectified women'. The ASA stated: "We considered that the overall style of the ad served to objectify women. We therefore concluded that the ad was likely to cause serious offence to some viewers on the basis that it objectified women." https://www.youtube.com/watch?v=sJja5SUdzY4