8. That Morrisons' 'Disney Magical Moments' Advert
A Morrisons TV ad was banned in 2011 following complaints that it aimed to get children to pester their parents to shop at the supermarket chain to win a holiday to Disneyland. Morrisons' 'Disney Magical Moments' TV campaign showed a series of unhappy children who only cheered up when a trip to the supermarket to get trading cards was offered. A shot in-store showed children opening packs of cards in an attempt to find a gold card and potentially win a trip to Disneyland Paris. The Advertising Standards Authority received three complaints that the ad was irresponsible as it was targeting children and encouraging them to hunt out Walt Disney cards to win a holiday. The ASA banned the ad for breaching the advertising code in relation to responsible marketing and targeting children.
Rachel Bailey
Contributor
I love Stephen King and music festivals; I eat my toast upside down; I daydream about getting married probably a bit too much; and I wish every day for a pet sausage dog puppy (who never materialises – sob).
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