10 Recent TV Adverts That Angered The World

6. That Bizarre Nude Scanner 3D Advert

Seriously, who ever thought this was a good idea? A television ad for the mobile app Nude Scanner 3D that showed images of a naked woman was banned last year after viewers complained that it was demeaning and shown when it could be seen by children. The ad, broadcast during six episodes of Channel 4's Hollyoaks, showed a mobile phone 'scanning' a woman followed by images of her naked with her breasts and crotch blurred out. The voice-over said: "The 3D nude scanner is available for your mobile. Prank your friends to think you can see what any of them look like without clothes on," while on-screen text stated: "For entertainment purposes only... 16+, bill payer's permission." 26 viewers complained about the ad. The ASA acknowledged that the models featured on the app would not be shown fully naked and that the ad contained references to "pranking" and "entertainment purposes only". However, it said: "Because the ad focused on the product's apparent ability to enable the user to view naked images of women using the camera on their phone, and had a prolonged focus on the female model, we considered it was unsuitable for a child audience and was likely to be viewed as demeaning to women and, therefore, offensive."