4. On Paddy Power
http://youtu.be/c42QsVem7K4 The Irish bookmaker caused a storm this year, after running an offer for bets placed on the outcome of the Oscar Pistorius murder trial. Its advertisement included the tagline 'money back if he walks'. Unsurprisingly, this hit a nerve, not only with the show, but also with any human being in possession of a heart - or indeed a soul. An unprecedented number of complaints were upheld by the Advertising Standards Authority. Fortunately, Adam was on hand with a few choice words and some rather colourful imagery involving Abu Hamza.