Better Call Saul Season 3: 18 Breaking Bad Easter Eggs & References You Must See

9. Wilmington

Wilmington is a fictional brand of cigarettes created for Breaking Bad, because no brand wanted to be associated with poison. The cigarettes played a role role in that show, as it's in that packet Jesse hid the ricin cigarette, which was originally intended to kill Gus - though later it drives a further wedge between Jesse and Walt.

The brand returns here, smoked by Jimmy McGill, although thankfully without a hint of ricin in sight. Their appearance is fitting, though, as a few episodes later we'd get the return of a character connected (kind of) to them.