10 AEW Wrestlers Selling The Most Merch

The Role Model, Hangman Page and Malakei Black amongst AEW's biggest merch movers.

by Andrew Pollard
Britt Baker Main Event Role Model T-Shirt
ShopAEW.com

Most wrestling fans find it tough to say no to a decent piece of merchandise - and the fans of All Elite Wrestling are forever quick to snap up the merch of their favourite #AllElite superstars.

Whether that's t-shirts, hoodies, hats, figures, whatever, AEW continues to ship impressive numbers when it comes to its merch; whether that's for the promotion's all-conquering heroes or its nefarious villains.

As is now standard, this past month has proven to be another busy one over at ShopAEW.com, and we can now see which talents have been selling the most items across July. Back in June, the hottest merchandise figures were dominated by Britt Baker (with three t-shirts) and the new releases of AEW's Unrivaled 4 figures that showcased Cody Rhodes, Matt Hardy, and the Pride & Powerful tandem of Santana and Ortiz.

Taking company-branded pieces out of the conversation here - so that means no AEW-labelled t-shirts and no Double or Nothing 2021, All Out 2020, Full Gear 2020 and Revolution 2021 DVDs - here are the ten most popular items from AEW across these past few weeks.

10. Britt Baker - DMD T-Shirt

Britt Baker DMD T-Shirt
ShopAEW.com

Last month saw Britt Baker take up an impressive three spots when it comes to AEW's top merch movers. This time out the Role Model has two pieces of gear in the top ten - the first of which being her "DMD" tee.

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Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer and Presenter, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund and Eli Roth to Kevin Smith and the Russo Brothers, to Kevin Conroy and Frank Miller, to Bret Hart and Sting, to Mickey Thomas, Joey Jones, Phil Parkinson, and Brian Flynn, to many, many more. Where his beloved Wrexham AFC is concerned, Andrew is a long-standing season ticket holder and an FSA Award-winner for his time co-hosting the Fearless in Devotion podcast.