Most wrestling fans find it tough to say no to a decent piece of merchandise - and the fans of All Elite Wrestling are forever quick to snap up the merch of their favourite #AllElite superstars.
Whether that's t-shirts, hoodies, hats, figures, whatever, AEW continues to ship impressive numbers when it comes to its merch; whether that's for the promotion's all-conquering heroes or its nefarious villains.
As is now standard, this past month has proven to be another busy one over at ShopAEW.com, and we can now see which talents have been selling the most items across July. Back in June, the hottest merchandise figures were dominated by Britt Baker (with three t-shirts) and the new releases of AEW's Unrivaled 4 figures that showcased Cody Rhodes, Matt Hardy, and the Pride & Powerful tandem of Santana and Ortiz.
Taking company-branded pieces out of the conversation here - so that means no AEW-labelled t-shirts and no Double or Nothing 2021, All Out 2020, Full Gear 2020 and Revolution 2021 DVDs - here are the ten most popular items from AEW across these past few weeks.
10. Britt Baker - DMD T-Shirt
Last month saw Britt Baker take up an impressive three spots when it comes to AEW's top merch movers. This time out the Role Model has two pieces of gear in the top ten - the first of which being her "DMD" tee.