10 Amazing Heel Turns That WWE Immediately Ruined

While not the most conventional wrestling name on this list, the 2015 heel turn from Jon Stewart was not only shocking, but it was immediately made redundant by the simple fact that WWE did zero with it.

Having poked fun at WWE Champion Seth Rollins during a Raw segment in the lead up the Architect's SummerSlam 2015 match with United States Champion John Cena, Stewart surprised the wrestling world by attacking Cena with a chair at the Biggest Party of the Summer.

That chair shot allowed Rollins to pick up the win and take Big Match John's US Title, though there was no actual alignment between Seth and Stewart. Instead, the turn was explained away by a brief segment on the following night's Raw, where the then-Daily Show host said he did what he did so Cena wouldn't break Ric Flair's record of 16 World Championship reigns... which was swiftly followed by an Attitude Adjustment to Stewart as Flair looked on and smiled.

It's not like Jon Stewart was going to have some big run on top as a main event heel or anything, but there was potential here to do something fun with the New Yorker as a short-time antagonist who had others do his bidding.

Instead, all off this was completely forgotten by the time Stewart appeared with the New Day at SummerSlam 2016. Oh, and where was Jon when Cena defeated AJ Styles at the 2017 Royal Rumble to win his record-tying 16th World Title?