10 Architects Behind WWE's Demise

Demise is specific to the creative process and what might have happened to WWE's business, had the last few years unfolded within a different paradigm in which TV companies are not desperate for fast-forward-proof programming.

Demise is not on the horizon, slowly approaching us like Lex Luger's bus.

WWE doesn't need a hero to save it, in these uncertain times, and could in fact have actually turned babyface by not being so awful - babyface for real, not just the babyface Stephanie McMahon pretends WWE is but fails, emphatically, through her inability to smile convincingly. Maybe the billionaire wearing the human skin suit wasn't the best face for the PR initiative.

WWE is fine.

It's like that dog in the meme, except it won't burn to death, and at the slightest indication of smoke, they'll simply release the talent! Creatively, though, demise is the appropriate word.

WWE was once a fabulously booked wrestling company mapped out poolside in Vince's house. It is now churned out by poor pricks too afraid to knock on his office door.

How did the Fed actually start to suck sh*t?

Jim Cornette tells it like it were a gigantic, unsustainable migraine, but if the relationship between himself and Kevin Dunn was in such precarious balance, that balance was perfect for the fan.

Cornette has used the chocolate/vanilla analogy to explain the fundamental differences between himself and those he worked alongside, and this fractious push and pull, in the incredible year of 1997, yielded a stunning product that intersected fantastic, expansive booking accentuated with the WWF's filmic presentation. One vision complemented the other - the early Kane character was presented as a horror movie monster, and was booked with a restraint that made him even more terrifying, in the imagination of the audience - but the dynamic was too acrimonious.

Cornette stationed himself in Kentucky to pioneer WWE's developmental system. As the years passed, the complexion of the creative side evolved to further rid itself of the crucial old school wrestling voice. Those who replaced Cornette - the hacks imported from the sitcom world - actually began to agree with Dunn's assessment that WWE "wasn't wrestling, Jim", and penned the product under that mentality, removing almost entirely the sporting component, replacing it with banal and broad conflict that was barely germane to wrestling structured under a rotten GM-driven formula.

Kevin Dunn hates you.

You need to find some t*tsssssssss!