10 Awesome Ways Wrestling Promotions Made Titles Prestigious

6. New Japan's Pre-Match Ceremony

IWGP Ceremony
New Japan World

Ahead of every IWGP Heavyweight Title defence, NJPW broadcasts a short but impactful video.

It is a procession of every former holder captured in still images that ultimately rests on the current champion. Backed by an epic, sweeping orchestral arrangement, it creates a sense of ceremony, but also an expectation of greatness for the fans to receive and a standard for the talent to meet. With the spectre of greats literally looming over the occasion, there can be no disguising what this is: a continuation of seminal pro wrestling.

Of course, this is a mere accompaniment, an illustration, of the real work - without which the sense of gravitas would not reverberate around the arena. Imagine WWE doing something similar for its Intercontinental Title. It would last longer than an EVIL main event feels.

After the very rough patch that was Inokism - the echoes of which only serve to put over just how far NJPW has surpassed itself in the years since - the prestige of the title is best put over by those who have not yet won it, and are missing from the roll call. There is no place for Minoru Suzuki, Tomohiro Ishii, Kota Ibushi nor Katsuyori Shibata, phenomenal as they are.

It is a level beyond mere excellence - a title that requires true genius (or a Dick Togo assist) to achieve.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!