10 Bad Habits WWE MUST Kick
2. Mixed Messages
WWE's company-speak and mandated sponsor-friendly character verbiage isn't a new phenomenon, but has lately become substantially sh*ttier in light of the rampant hypocrisy at play.
Nia Jax cut a cringe-inducing post-match promo on bullies that was roundly booed by an audience that were then castigated by certain corners of Twitter. It wasn't Jax' fault per se, but like everything else currently asked of her she was ill-equipped to perform the role. The promo itself was as imbalanced as the match it followed, with a bullying rhetoric that ended in violent conclusion completely at odds with how parents would presumably wish their children's oppressors to meet their end.
That Nia - a woman kept off a card a week earlier just because money talked louder than gender equality - was chosen to deliver it was pointed and cynical gamesmanship from WWE, and fans knew it. They booed not just the hokey messaging, but the wonky subtext too.
There'd already been a heavy overdose of the #SheIs twitter surge from WWE superstars that week as it was. WWE could have donated every penny made from their involvement in Saudi Arabia's Vision 2030 project to women's causes, of course. But why do that when yet another 'philanthropic' charge will track better on the stock market?