10 Best Booking Decisions In Wrestling History

8. Shane Douglas Throws Down The Belt

The Elite Comeback
WWE Network

Paul Heyman could not have pinpointed a more ideal time to commit the transgression with which NWA Eastern Championship Wrestling became Extreme Championship Wrestling.

In 1994, infamously, Heyman and founder Tod Gordon convinced Shane Douglas to throw the NWA World Heavyweight title to the ground. Douglas cut a promo claiming that he did not want the rub from an organisation "that died, RIP, seven years ago".

The cartoonish WWF and its desperate sheep, WCW, were out.

Counter-culture was in. A disdain towards traditional values was in. Disillusionment was in. As a result, very quickly, so was ECW and its laser-focused assault on the mood.

The idea in and of itself was tremendous, bold, never done before, a shockwave of an opening statement that instantly cast ECW as a promotion that gave no effs: if they were willing to do that, what were they prepared to let the wrestlers do in the ring?

The timing was the thing. The NWA was dead, but still perceived with a degree of prestige - enough to make the gesture feel profoundly disrespectful, anyway. There was never going to be any pushback; the organisation had been weakened significantly, and they could do sod all about it. No staunch traditionalist fans really existed to thwart the movement.

ECW was set.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!