One of the biggest handles of the Attitude Era was that it no longer prescribed to the generic formula of 'good guys versus bad guys' - or so that was the idea. For all of its anarchic anti-heroics, babyfaces and heels still existed during this saga of WWE in the same distinct balance as in any other period of the business.
Likewise, the good old turn was in no shortage.
Yet, as many of the iconic superstars of the late 90s and early 00s were so entrenched and invested in their personas, a turn either way had to really count. Don't be surprised, then, that a few of the turns on this list marked the forging, or should we say, reforging of some of the most iconic names in the industry.
Honourable mentions go out to Val Venis and The Godfather’s turn to Right to Censor, the boundless jumps by The Big Show, and Chris Jericho's turn at the end of The Invasion.
The following, however came with a kick that can't be omitted when discussing the wrestler in question, even 20 or so years later.
10. X-Pac (2000)
Having jumped ship from the nWo and WCW, Sean Waltman in his X-Pac guise was underdog personified within the Degeneration X ranks. So his partnership with the equally misunderstood Kane was a heartwarming mismatch... while it lasted.
Eventually, however, X-Pac destroyed the whole relationship by turning heel on his former best friend. Not only that, but he pretty much stole The Big Red Machine's girlfriend Tori at the same time. The fact that Tori was fully complicit in this act made this a screw job twice-fold. Kane would ultimately have to dish out two lots of revenge in the final segments of the feud, to reconcile what was in essence, two heel turns.
In the weeks leading up to this, X-Pac would subject Kane to all kinds of physical and mental torture, and in joining the Triple-H-sanctioned dark side of DX, exposed an impressively nasty streak to his own persona. It was arguably one of the best angles of his WWE career.
He also damn near blew Kane's face off with a flamethrower in an episode of Smackdown.
What a git.