10 Best Heels Of WWE's PG Era
5. Kevin Owens
If it wasn't for another name on this list, Kevin Owens would probably be the best active heel in WWE today.
When he first debuted and targeted John Cena, he was an unstoppable monster with unwavering confidence. When you fast forward to his cowardly run as Universal Champion and his cheesy relationship with Chris Jericho, you can truly appreciate his versatility.
No matter the scenario, Owens brings a hard-hitting, bullish style between the ropes. His opponents are subjected to verbal as well as psychical abuse and that subtle attention to detail allows fans to become invested in seeing him finally thwarted.
Owen's dedication to his act extends to social media where he constantly flip flops between responding to fans as an antagonizing wise-guy and showcasing his life as a relatable family man.
That dichotomy is the greatest part of the Kevin Owen's persona. Behind every nefarious act is a relatable, and often time justifiable motive. Who can't relate to wanting to provide for your family or feeling hard done by a poor refereeing decision?
Owen has the innate ability to dance on that line and always end up looking like the bad guy. He simply drips with a self imposed idea of entitlement but has the skills to back it up in the ring.