10 Best Nicknames In Modern Wrestling
6. The EST (Bianca Belair)
According to Chris Jericho, the late Brian Pillman once advised him that to make it in wrestling you need to do something no-one else has done before.
That advice certainly worked for the mercurial Jericho, AKA "The Man Of A Thousand Gimmicks", and it's also working for "The EST" Bianca Belair.
Belair's EST gimmick is one of those ideas that's so simple you wonder why no-one thought of it before. Wrestlers have been using superlatives to describe themselves for decades ("The World's Largest Athlete", "The World's Strongest Man"), but no-one had thought to build an entire career out of those three letters.
No-one until Bianca Belair, anyway. And crucially, she makes it work. Bianca Belair is athletic enough to get away with calling herself the strongest, fastest, smartest etc. wrestler in WWE, and charming enough that she doesn't sound arrogant when she says it.
Bianca Belair's rise to prominence was the undisputed highlight of women's wrestling last year, and hopefully 2022 sees more of the the EST doing what she does best.