10 Best Things To Come From The WWE's Worst Moments
8. The Start Of The 3 Hour Monthly Pay-Per-View
It was for Ground Zero: In Your House in September 1997 that WWE added an extra hour onto the typical B-shows with a tasty $10 price hike to boot.
A simple decision that was inspired from a financial point of view (the company were set to trouser the extra money from those purchasing the show with very little extra cost incurred from adding an extra hour), the first event in the new format made brilliant use of the extra time by presenting a wild main event between Shawn Michaels and The Undertaker, Stone Cold Steve Austin hitting Stone Cold Stunners on Jim Ross and Owen Hart that shook the foundations of the prop "house" stage and Bret Hart rightfully bantering The Patriot off and out of the WWE Championship picture forever with a grisly victory over the grizzled veteran.
The following month offered the debut of Kane at the end of 'HBK's incredible Hell In A Cell escape room effort against The Undertaker. Secondary WWE pay-per-views were not only profitable again but had never been so worth the premium price tag.