10 Best Ways WWE Can Use The Rock Before Royal Rumble

2. An Advertised And Built Up Raw Return

One of the clearest and simplest ways WWE can use The Rock before Royal Rumble is as a Raw ratings draw. That's perhaps where they need him most, as Raw ratings have been absolutely abysmal so far in this autumn season. The strategy should be clear, sign Rock for some dates, then advertise the hell out of him ahead of his first Raw back. Make sure the whole world knows he is going to be on Raw. Build it up for weeks in advance and really promote it as a big deal. Rock will take care of the rest, give him twenty minutes and a mic, and he'll give WWE one of their best Raw segments of the year. The rating increase will inevitably follow.