10 Best WWE Set Designs
5. In Your House (1995 - 1997)
Lovingly replicated in 2020 by NXT to make the brand and Full Sail University as exciting as its been all year, the In Your House concept was a shrewd one that eventually helped steer WWE back to financial health.
Introduced as a shorter monthly B-Show in between the traditional "Big Five" in 1995, the shift to include a third hour (and the heightened price point that came with it) starting with September 1997's Ground Zero made a small fortune for the company when they needed it most. By then, the theme itself was being phased out, but not until Undertaker had beaten Shawn Michaels all over the stage that was modelled on the very gimmick the inaugural show was based around.
The first ever show offered one lucky punter an Orlando home just for sending in a postcard, and though the publicity wasn't reflected in the buyrate, the brilliant white suburban home became the aesthetic for nearly all of the events that followed. WWE was in search of stars and revived mainstream appeal in the mid-1990s, but their shows weren't short on identity.