10 Big Changes To Make TNA Great Again
9. An Immediate Rebranding
Aside from inadequate leadership, poor public perception is TNA’s biggest issue. The company’s constant failings have seen it develop a comically bad reputation among wrestling fans, and while the core audience remains loyal, most other fans won’t give TNA the time of day. The names “TNA” and “Impact Wrestling” don’t provoke positive thoughts: they make you think of Jeff Hardy at Victory Road 2011, The Johnsons, and Jenna Morasca vs. Sharmell.
Show names, the color scheme, title designs, match gimmicks, logos, themes, and the company name itself: they’ve all got to go. Negativity is just too deeply ingrained in TNA’s company image for it to ever be accepted as a credible brand, and it’s time to distance the company from this perception and start afresh.
If the reports are to be believed, rebranding is already in Corgan’s plans. Rebranding isn’t going to disrupt the current audience too much, and it’s an essential move if the company hope to grow again. At this point, there’s literally no value to the TNA brand. Its goodwill has been completely exhausted, and the brand is synonymous only with a level of failure that can never be cured.
Throw it in the scrapheap, pick a catchy new name, and start forging a new identity to carry the promotion into a bright new era.