2. John Cena - $3,000,000
John Cena is guaranteed to earn $3 million from WWE, but he could in fact be making as much as ten million when all bonuses and royalties are factored in. That's because he's legitimately the biggest star in the industry, a wrestler who has crossed over into the mainstream. Then you've got his legion of younger fans who make him the most popular wrestler in the world. Even the legion of haters contribute towards Cena overall value, since some particularly jaded fans will buy a ticket to a WWE live event for the sole purpose of booing Big Match John. Given his substantial pay, you can understand why WWE always have him as the most pushed full-time star.