Ever since its inception, professional wrestling has been built on big-time matches, battles between larger than life characters that are designed to attract the biggest possible audience. It is all quite simple, really; more audience equals more money. Pro wrestling is entertainment but it is a business first and foremost.
It is ironic that WWE, that most business-obsessed of pro wrestling companies, seems to have forgotten how to build a big match. It is a common comparison these days, but it really is quite WCW in its own way. Instead of saving potential money-makers for big shows, dream matches and special bouts are given away for free on random TV shows. It beggars belief, despite the ever-increasing amounts of money coming into the company.
Yet, despite its failings, there are still plenty of major matches on WWE's plate. WWE has never had a more talented roster and it has never had better access to a conveyer belt of dream combinations. What are the biggest matches available to WWE right now, though? It is easy to jump up and shout 'The Rock Vs God', but one is busy making billions of lives more enjoyable and the other is God.
WWE might not have a huge amount of genuine megastars at the moment, but there are still plenty of mega matches available to the world's finest (only) purveyors of sports entertainment.