10 Biggest Problems Facing WWE Creative At The Moment

9. Utilising The Bloated Roster

American Alpha
WWE.com

Poor talent utilisation has been a common complaint among WWE fans for decades, and while the argument has changed somewhat in recent years, it remains pertinent. WWE current posses the most talented roster they’ve ever had, but it’s also incredibly bloated, and exciting performers often suffer as the company has to accommodate so much dead weight.

Few acts exemplify this better than American Alpha. Once NXT’s most celebrated tag team, they’re now rotting on SmackDown, and their airtime has fluctuated greatly throughout their run on the blue brand. Alpha haven’t wrestled on SmackDown since April 25th, and while roster bloat isn’t the only reason for this, it’s definitely a contributing factor.

WWE Creative are under pressure to use everyone at their disposal as often as possible. Unfortunately, holding onto such a vast number of wrestlers is a huge problem to have to work around, as it means popular fan favourites inevitably miss out from time to time. Talented, exciting performers are forced into lesser roles for the sake of including those who’ve never been over, resulting in storylines that nobody cares about, and increasingly expendable weekly television.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.