10 Bizarre Times WWE Stars Experimented With Their Gimmick
9. Seth Rollins - The Visionary
Seth Rollins should take the biggest victory lap of his career for getting hundreds of thousands of people to sing his theme song enough that his position as WWE's "top" Champion not-named-Roman Reigns was nailed on from the moment Triple H introduced the belt in May 2023.
Whatever on earth the gimmick is at this point really started to take shape during his WrestleMania feud with Cesaro in 2021. He'd developed a god complex in 2019 but couldn't really take on an audience of followers for the fat end of a year thanks to the pandemic. This - if we're trying to tether all of this together in a way WWE never did - probably drove him insane enough to want to take Rey Mysterio's eye on and, having wreaked havoc on a family and been one of the few not to lose to 'The Tribal Chief' in his original rise, sent him mad enough to do the whole psycho preacher bit without requiring a congregation.
Enter the sermons, increasingly wackier suits/gear and an even more deranged heel gimmick that ultimately got too over to stay on the dark side. Rollins is Mr Reliable (if not always Mr Awesome or Mr Electrifying) out there, but the last year's been the first since his epic 2015 where he's actually belonged at the top of the card too.