10 Bizarro Commercials Featuring Wrestlers
2. Ultimate Warrior - 1988 Westway Ford
Before James Hellwig was "Ultimate", he was WCW's Dingo Warrior and the star of this local commercial for an Irving, Texas Ford dealership. The minds behind the presentation had big plans but there were clear technological limitations (it was 1988) and a small budget to contend with.
The brief storyline sees a large snail loom over the dealership owned by a man dressed obnoxiously even for the ’80s. Warrior is somehow cast as the straight man, left giving “this guy” energy as he paws at a snail plush. The only emotion the advertisement is certain to stoke in viewers is utter confusion.
From the limited information given, Warrior and the dealer are promoting a car sale, where marked-down vehicles are re-dubbed "snail slime cars and trucks" and marked with a S drawn onto the windscreen.
The highlight of the campaign is a semi-clever “S-Cars go” – “Escargot” pun, which seemingly sapped any brain power that was applied to the bizarro project,
When he became "Ultimate," the Warrio'rs life would continue to get even more bizarre, both in and out of the ring. However, the biggest surprise is the Westway Ford dealership remaining open for business...