10 Booking Steps AEW Must Make Following Double Or Nothing 2021

The ramifications of All Elite Wrestling's third Double or Nothing pay-per-view were huge. It wasn't an all or nothing deal per se, however, it was important for an entirely different reason.

It was their first pay-per-view with a full capacity crowd since the inaugural Revolution pay-per-view.

Having a full audience of fans in attendance at Daily's Place would indicate to AEW executives what they must capitalise on. Would their slow-burn booking of Dr. Britt Baker, D.M.D pay off? Did they actually want to see Sting, at 62 year -old, wrestling a proper match? How would they react to Jungle Boy, Adam Page, Orange Cassidy, and other perennial fan favourites? In short, near enough everything worked.

Going forward, though, AEW must ensure to keep this momentum heading upwards. The immediate aftermath following a successful pay-per-view is often the same; we reflect on what we've seen, analyse what this means for the company, and think about where this can take them going forward.

For AEW, that somewhere forward looks bright. They've confirmed All Out on 5 September and Full Gear on 6 November in Chicago and St. Louis, respectively. Rampage is coming on 13 August. They've got TNT supercards to look forward to. Speaking of which, those supercards must be made to look important from the offset...

The quarterly Clash Of The Champions-style 'supercards' that TNT will be hosting aren't scheduled to officially begin until Dynamite and Rampage move to TBS in early 2022. Why wait, though?

AEW have already hosted an array of 'themed'-Dynamite episodes - Beach Break, Blood & Guts, New Year's Smash, et al - that are supercards in themselves. These events have always been far superior to your average Dynamite episode, in terms of its quality, its promotion, and its fan reception. These things combined make the show mean something. If you save a title match or a marquee bout, such as Blood & Guts, for this platform, it builds intrigue for when the supercards official

In short, AEW must continue this trend. There's no harm in classing these special Dynamites as supercards in a bid to create further hype for when they officially begin. By building stories and creating the right card, any of these specials would be worthy of the supercard branding.

Take Kenny Omega and Jungle Boy's impending AEW World Championship clash on the 11 June episode. If the rest of the two hours is filled out with similarly huge matches and segments, it'll create the appropriate atmosphere. Promoting such a title match on a night that has a series of Dark-esque squash matches won't cut it.

Speaking of Omega and Jungle Boy...