10 Booking Steps AEW Must Make Following Double Or Nothing 2021
1. Build To Kenny Omega Vs. Adam Page At Full Gear
Adam Page is the guy to end Kenny Omega's dominating run as AEW World Champion. No ifs, not buts. He simply has to.
In what will go down as one of AEW's - and professional wrestling as a whole - greatest and most important story arcs, Omega and Page are going to blow minds when they inevitably collide over the title. Said title match must go down at Full Gear, the same pay-per-view where Omega defeated 'Hangman' to earn his number one contendership status. You can argue that it should be on a bigger platform like All Out, but deep down, you know that the 6 November event is the more lucrative option.
AEW are slow-burning this for a reason. They know that it's going to have a tremendous payoff when Page, arguably the top babyface in the company today, lifts the title from 'The Best Bout Machine', and so they're making the most out of it. There's no point rushing this just because the fans are behind him. That's never going to change. He's just that likeable.
By building to this match months in advance, you're setting the tone for what is no doubt going to be a phenomenal display of professional wrestling. Adam Page can't end 2021 without being the World Champion. Ending the tirade of the sheer d*ck Kenny Omega cements him further as one of wrestling's all-time great babyfaces.