Billing monthly but requiring six-month subscriptions is a clever business move to prevent cherry-picking. However, it's may leave some customers feeling constricted and uncomfortable. Unless WWE immediately reaches their target subscription base, what protections do subscribers have against future price increases? Putting Wrestlemania on the Network during the first year to entice subscriptions is clever. But is there any guarantee that Wrestlemania will remain on the network in 2015? After the initial swell, in six month's time, how many customers will depart the WWE Network? Can WWE find a way to keep those customers without resorting to tricky billing tactics?
I'm a professional wrestling analyst, an improviser and an avid NES gamer. I live in Saint Paul, Minnesota and I'm working on my first book (#wrestlenomics). You can contact me at chris.harrington@gmail.com or on twitter (@mookieghana)
