10 Dumbest Wrestling Heel Turns Ever

- It was a much, much needed change of scenery.

- It was often the most entertaining thing on an increasingly awful weekly show.

- It spawned a divisive catchphrase that lingers with audiences to this day.

It's the single biggest creative regret of Stone Cold Steve Austin's career.

And that's the bottom line. When one of the most bankable stars in industry history reflects negatively on a turn, there's little debate left in just how dumb it was. Stone Cold himself often notes how he wishes he could go back in time and hit Vince McMahon with the Stone Cold Stunner to give the greatest WrestleMania of all time the happy ending. In truth, the uneasy alliance formed provided a perfect imperfection.

The fact that hours and hours of solid gold were recorded featuring Austin working way out of his comfort zone alongside Vince McMahon, Kurt Angle and others shouldn't be completely lost in the ether, but the traditional metrics of a wrestling company's success saw corporate line graphs plummeting. Buyrates? Down. Ratings? Free-falling. Merchandise sales? Reasonable for a heel, actually, but the cheques weren't putting the finishing touches to his Broken Skull Ranch as quickly as they had done previously.

A year removed, and he was ready to walk out the company altogether. Two years later and he was forced into permanent retirement. Retrospectively, his BMF trudge to the dark side was the beginning of the end.