10 Dumbest Wrestling Name Changes

8. The Red Rooster

Steve Austin Ringmaster
WWE.com

Terry Taylor, if you buy into wrestling apocrypha, was saddled with the Red Rooster name - shorthand for abysmal - because he was perceived to be the c*ck of the walk.

"He's limited when it comes to wrestling. He's limited when it comes to size. He's limited with a won and lost record. But I'm gonna make this man the next big superstar in the world of professional wrestling! His name is Mr. Terry Taylor." "Terry Taylor..." McMahon trailed off on commentary. He spoke his name with such disdain that he was doomed there and then - before he was instructed to dye the tips of his hair red and cluck about like an idiot. Before that disgrace, he was subjected to another; the seasoned former UWF superstar was booked as a novice relying on the navigation of Bobby Heenan (RIP, Brain; you really were the funniest wrestling personality of all time).

The 1980s Daniel Bryan, ostensibly.

Of course, this all built towards a breakup angle - but by then, the perception of Taylor was of a figure of pity, not sympathy. The line is thin. The WWF knew this; they just didn't care about stepping over it. This was a dose of proto-poison from the WWF, which previously, in order to secure the success of the national expansion, handled imports with care and flattery. By 1988, a year removed from WrestleMania III, there was no real need - and thus the Red Rooster rib - and a culture of toxicity - was born.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!