6. Turn John Cena Heel In A Match That Retires The Undertaker
The John Cena heel turn is money waiting to happen. And the longer they leave it, the more it is worth. Cena revealed that it actually almost happened when he was feuding with The Rock around WrestleMania 28. He even bought ring gear for the long awaited turn. But this being WWE, plans changed. The reason for the reluctance to turn Cena, is down to all the merchandise he sells and corporate appearances he makes. Especially with charity, the guy works endlessly for making children happy. Why risk ruining all of that? Sure, the heel turn could make more money, but what if it didn't? WWE haven't been willing to take the risk, and they may never be willing. If it was to happen, what would do absolutely blockbuster business, is if WWE matched Cena with The Undertaker at WrestleMania 32. Have Cena ruining Taker's last match, right there in front of the Texan's home crowd. Imagine the heat on Cena if he finally embraced his heel side, smashing Undertaker with a chair and retiring him on a loss. Nobody would be cheering Cena in that scenario, it would be raining boos. If Cena goes heel, that's the way to do it, that's the money. Just don't hold your breath on it actually happening. When it comes to Cena, McMahon is risk averse.
