10 Events That Will Lead To The Demise Of WWE

9. Market Decline

Continuing on from the introduction, the niche area of the entertainment market which WWE operates within is in decline and has been for 15 years. Jim Cornette commented on the issue last year, expressing his concerns that the slow erosion of Kayfabe in pro-wrestling, in conjunction with the erosion of amateur wrestling as a singular sport has inflicted doom on the niche of professional wrestling. Vince McMahon had no choice. He had to break Kayfabe, literally. He has done a masterful job at monopolising a tiny hybrid corner of sports entertainment but in doing so, he may have only prolonged the inevitable. In much the way a magician relies on surprise and mystique to keep his product of entertainment alive, WWE has all but destroyed the fabric of what made their sport entertainment, when they shredded Kayfabe in the Attitude Era. As such, the entertainment aspect of their product is stuttering. The sport aspect of their product is stuttering. What's left is a desperate attempt to paper over the cracks by using the live theatre monologue (promo) as a tool to balance the declining interest in in-ring action. The problem is theatre itself is also dying.