10 Evolving Changes That Haven't Been Good For WWE

9. Social Media

Somewhere along the line in the late-80's, Vince McMahon made the express decision to move him business model away from the one perfected by many different wrestling promoters for decades. Bigger was better, Vince argued, and thus the World Wrestling Federation appeared to be more akin to mainstream family entertainment than classic professional wrestling. Kayfabe, the art of keeping wrestling's secrets hidden from the audience out of fear of exposing the pre-determined nature of the product, was largely done away with, and wrestling moved into a new era. Suddenly, with the dawn of the shoot interview and increased popularity of the internet in the mid-90's onwards, fans knew more about the men and women involved in wrestling than ever before. In more modern times, social media has allowed folks a heightened sense of relationship with their favourite stars, but it hasn't always been for the best. The safety barrier of being behind a keyboard gives people a false sense of security, a trap many wrestlers have fallen into. Systems like Twitter should be brilliant for WWE, and they have their uses, but all too often it appears a necessary evil for the company, who have somehow become obsessed with 'trending' worldwide, rather than ratings.