For years, Booker T was one of the most popular names in WCW, but couldn't get anywhere close to the main event picture. It's difficult to imagine that the management team didn't realise the man had a shed load of talent, that was obvious for everyone to see, but he nonetheless wasn't pushed as a feature attraction. The nWo were on top when Booker started to break out as a singles star, and the man would have to carve out his own niche as the Television Champion, having excellent matches against all-comers. Reportedly, Russo had earlier tried to coax Booker to the WWF in 1998, but any deal that was proposed would fall through. Upon joining WCW in 1999, the writer was instantly interested in making Booker T a star attraction. It's therefore baffling that Russo would make Booker return to his roots as 'G.I Bro', but he did later book him to win his first World Title, finally making him a fully-fledged main event talent.
