10 Genius Ways Tony Khan Can Get The AEW Magic Back

7. Get The F Out

Chris Jericho AEW
WWE

As in, get the Fed out of his booking impulses.

WWE isn't an inherently terrible company that automatically produces dire content, but AEW should steer away from any trope or narrative foible synonymous with it because their fanbase wants an alternative. All too often this year, Tony Khan appears to have forgotten why his company was formed and exists.

Without doing absolutely everything differently to Paul Levesque, Khan should ask himself a simple and important question, one that would encourage the discipline he sometimes lacks, every time he works on a TV format sheet:

Is this something my fans would bury WWE for doing?

If the answer is 'Yes', then scrap it - and be uncompromising about it.

No wildly over-celebrated wins via distraction roll-up, as Bandido had the bad fortune of doing against Rush recently.

No wrestlers booking their own matches; a wrestler issuing a challenge that Khan as a money-making promoter would obviously sanction, yes, but nothing that suggests the wrestler has match-making powers (Christian Cage, Saraya).

Minimise carny, weightless means of "protecting" wrestlers. Certain prelim acts don't need to take a hammer to the face just to drive the Death Triangle angle forward. People, not being goldfish, will remember the latest iteration of the PAC Vs. Orange Cassidy feud since it ran from September to October.

And, most importantly of all...

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!