10 Genius Ways Wrestling Companies Kept You Watching

2. The Winning Streak

Sting WCW
WWE.com

Goldberg almost literally exploded on the WCW scene in 1997 by blitzing through countless jobbers - WCW lost count, so that's no exaggeration - to get over as an emerging superstar.

Goldberg was an electrifying presence unto himself. He was ripped to absolute f*ck, radiated a dumb jock energy legitimised by his career as an NFL defensive tackle, and worked a style, not that you could even label it as such, removed entirely from the traditional understanding of what a professional wrestler was. He tore poor c*nts in half with a pioneering spear from which there was no escape. What a visceral thrill that move evoked: it reduced us all to our depraved, bloodthirsty id.

But he was also electrifying within the omni-f*cked parameters of a WCW organisation in which such an ascent seemed impossible. Goldberg was the unstoppable force; the very promotion he worked for the arthritic, egotistical immovable object.

The prospect of the clash was so spellbinding because it just couldn't happen - Hollywood Hogan surely wouldn't be happy taking the full brunt of the move, and he could have leveraged his contract to avoid doing so - but it also had to. Even a promotion as feckless and corrupt couldn't stop the rise of Goldberg.

For thrills as earnest as they were fascinating on an insider level, WCW needed a stadium-drawing act just to keep the wolf from Stamford at bay.

Goldberg was that act.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!