10 Genuinely Disturbing WWE Heel Beatdowns
7. Tatanka Sells Out
"I think we should give him a little more. You wanna give him a little more? Let's give him a little more!"
Ted Dibiase's gleeful assessment of the attack he'd just orchestrated sadly represented the high point of Tatanka's shocking 1994 heel turn on former friend Lex Luger, with the Native American never committing to the bit beyond wearing a snarl with his usual babyface apparel.
As a twist payoff to a long-running story around who had "sold out" to the Million Dollar Man, the sh*tkicking dished out following their SummerSlam 1994 encounter was as heartbreaking as Luger's real life slide from prominence. In just 12 months, he'd gone from topping the bill against Yokozuna as a passable American Hero to losing his supporters, this contest and even the post-match skirmish as Tatanka laid it in thick.
Luger's redemption never particularly arrived either. Though the two fought endlessly on television in the months that followed, Lex barely gained satisfaction and lost an elimination match against Dibiase's Tatanka-led crew at the Survivor Series three months later. No wonder WCW Monday Nitro looked so appealing less than a year later.