10 Greatest WWE Champions Ever
1. Stone Cold Steve Austin
Jim Ross used to delight in updating WWE fans on all the Hulk Hogan heights Stone Cold Steve Austin had surpassed during the chaos and carnage of his Attitude Era pomp. Much of it was Monday Night War propaganda, but the company were running out of ways to tell their rapidly increasing new viewership that the black-trunked bald-headed beer-drinker was now the biggest wrestling superstar in the f*cking world.
Dollars were up for debate between both of course, but less scientific company rhetoric just couldn't do the magic and majesty of 'The Rattlesnake's run justice. His ascent was beautifully crafted via an angles and matches with Bret Hart that still remain the most significant the company's history.
The transcendent feud with Vince McMahon that followed needed Hart's real-life bond with the Chairman to collapse in the manner it did. Their union smashed with the veracity of Jim Johnson's iconic entrance theme sting, shattering one relationship whilst cultivating another.