10 Greatest WWE Champions Ever

5. The Rock

The Rock WWE Champion
WWE.com

Stone Cold Steve Austin was notoriously protective of his top spot in WWE's ultra-competitive late-1990s locker room, having survived some chronic treatment from WCW's topline and witnessed the impossible push and pull between Bret Hart and Shawn Michaels a year earlier.

Rocky Maivia wasn't any old up-and-comer though. Watch any Dwayne Johsnon footage from late-1997 onwards - when it comes to putting a thumb on any performer's momentum, you can't stop The Rock. If only Country music fan Austin had heeded Apollo 440's warnings, he may not have bothered trying it when they were feuding over the Intercontinental Title.

Even 'The Rattlesnake' couldn't quash 'The Great One's inexorable march to glory. He was tailor-made to carry the WWE Title as McMahon's corporate choice, exactly as he was to be an *ss-kicking babyface foil when Stone Cold went on the shelf in 2000. Only in Hart and Michaels had Vince had two guys desperate to be Number One, and neither were them were consistent box office draws. The Rock was the other half of McMahon's wildest dream.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett