10 Hidden Masterminds Behind Wrestling's Biggest Ever Stars

3. Bill Watts

Danny Davis OVW
WWE

An inspirational booker at his peak, Bill Watts cutting something a dated cloth in the modern age does much to undermine a legacy that had previously looked very assured.

With a territory ageing better than any of his takes and tropes, Watts' Mid-South presented itself as a clear inspiration of Tony Khan during what many people consider AEW's peak period in early 2020. Beyond that, Watts is one of the biggest influences of longstanding lieutenant Jim Ross, who himself - as WWE Talent Relations tsar - was the under-appreciated architect of the Attitude Era's best and brightest new stars.

Long before McMahon was "retiring" in 2022, he was testing the waters stepping back from many of his creative responsibilities as early as 1995. The man he chose to step in for him back then? Bill Watts. It was doomed from the start following Watts' divisive and ultimately failed attempt to reverse WCW's fortunes years earlier, but even in a short spell he left some magic behind - Monday Night Raw's best heat angle and best television main event of the entire year can be found on the October 9th edition of the show.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett