10 Incredibly Important WWE Employees You've Never Seen On TV
4. Adam Pennucci - Vice President Of Domestic Television
Few of us had ever heard of Adam Pennucci until Shawn Michaels' farewell speech on Monday Night Raw in 2010. After losing his retirement match to the Undertaker the night before at WrestleMania 26, Michaels was sure to thank Pennucci, the "crazy redheaded kid in Stamford" who made him and so many other wrestlers look like true superstars through his meticulously edited video packages. http://youtu.be/EC7V-ayjorg Pennucci's role is critically important to advancing story lines within the company and in introducing new wrestlers to the WWE Universe. In creating what he calls a linear approach to digital story-telling, Pennucci stresses the simple theory of last week, this week, next week. If you've ever taken a break from watching RAW for a few weeks but were able to pick up exactly where you left off without feeling like you missed anything significant, then Pennucci and his team were successful in maintaining the soap opera illusion of professional wrestling. With almost 10 hours of original programming on television and countless angles to dissect each week, a well-crafted video package is essential to keeping the attention of even the most loyal viewer.
