10 Insane Wrestling Gimmicks That Morphed Into Another Level

Grotesque freaks, and the Oddities.

Undertaker Lord Of Darkness
WWE.com

The pro wrestling gimmick invariably involves a tweak.

Take, for example, Stone Cold Steve Austin, whose first catchphrase didn't flog many t-shirts, heavily reliant as it was on his interviewer getting the gist. Austin had to say something callous in order to invite Mr. Perfect or Todd Pettengill to say "Man, that's cold". "Nah man," Austin responded, for about two weeks, before somebody realised. "That's Stone Cold". Had this contrived b*llocks continued, Austin would have had to turn down the thermostat to achieve the desired effect. "It's a bit nippy in here, isn't it?"

"Nah, man. It's Stone Cold."

It was a shaky start all round, really, when one remembers the original names pitched by the office for Austin's new character: Chilly McFreeze, Fang McFrost, Ice Dagger, Yeti Yobbo.

Incredibly, only one of these is made up.

Mercifully, foreshadowing his incredible, industry-defining run on top, Austin defied management and fashioned himself as a sociopath with a gruff, brutally economic wit and badass approach to the in-ring game, thus becoming the blood-soaked face of a resurgent company. This experimental character required fine-tuning to roar onwards, and leave WCW in the dust.

Others don't necessarily require a tweak, but...

10. The New Daniel Bryan

Undertaker Lord Of Darkness
WWE.com

WWE isn't just a Republican-leaning organisation; by monopolising the pro wrestling racket and tearing apart the bodies of the workforce in its insatiable, abrasive maw, Vince McMahon is effectively the bile-spewing symbol of capitalism. The men and women under his watch have taken full-on chair shots to the skull and leaps of faith from lunatic heights, and the horrible bastard doesn't even provide them health insurance. And now, his flagship WWE Champion is an environmentalist socialist feminist vegan and his name, somehow, some way, is not Oar Bittar.

His name is The New Daniel Bryan.

The premise behind the persona is improbable enough, but Bryan has escalated it with the stupendous visual of his custom hemp WWE Title and a staunch refusal to wear unethical official merchandise. The man looks like a scraggy, ranting conspiracy theorist, and he wrestles, sometimes to the detriment of crowd heat, technical clinics that require deep thinking to extract the maximum appreciation from. Daniel Bryan performs for WWE, the broadest wrestling product out, and he aims his entire shtick at the dweller who thinks Akira Taue was better than Mitsuharu Misawa.

He is the pro wrestler for the soy boy beta wannabe hipster cuck, and I love him.

To emphasise the insanity of it all, Bryan is now flanked by...

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!