10 Major Flaws With WWE's Current Booking Methods
3. Not Preserving Superstar Auras
Ask yourselves how many WWE wrestlers feel like genuine megastars in 2017. If you're objective, you'll come up with a short list. Brock Lesnar and John Cena sit atop the pile, but neither man is around all year, which creates a huge void of star-power during their downtime.
You could make an argument for AJ Styles as well, but outside this group, you're left with the likes of Seth Rollins, Kevin Owens, and Randy Orton: great performers in their own ways, but far from the titans WWE would like them to be.
Lesnar and Cena's superstar auras were cultivated years ago, while Styles' was built in other promotions. Failing to create and preserve this kind of allure is a huge problem for WWE in 2017, and while he's extremely popular, nobody embodies this more than Shinsuke Nakamura, whose own aura has been decimated on the main roster.
It's impossible to see 'The King Of Strong Style' as special when he's going 50/50 with Dolph Ziggler or engaging in pointless SmackDown tag matches. He has quickly become just another face in the crowd, and in failing to show restraint with his appearances, cannibalising his moveset, and forcing him to conform to sports entertainment tropes that don't suit him, WWE aren't just letting Nakamura down, but themselves too.