10 Major Lessons WWE Must Learn From 2017

3. Shuffle The SmackDown Staff

Pete Dunne
WWE.com

We aren't privy to the exact machinations of the SmackDown writing staff, nor the power politics - but if Brian 'Road Dogg' James wields as much influence as is reported, the man needs to go.

SmackDown has degenerated into a plot hole-ridden wasteland in 2017. Consider the curious case of Tye Dillinger; the man gets over by losing, he's such a pure babyface - and he's barely performed job duties on a blue brand in dire need of legitimised heels. Dolph Ziggler was begging for a programme with him to at least simulate credibility - but he was instead jobbed out ad nauseam, and we were still expected to take him seriously in the gatekeeper role. Until recently, Charlotte Flair did nothing of note because nobody on the writing staff can conceive of an absorbing programme outside of the title picture. Instead, she performed in countless multi-woman matches on a meaningless merry-go-round.

This myopic strategy extended to the doubles ranks, so thank f*ck for the Usos and The New Day, who were talented enough to fashion several entertaining bouts with a thread of continuity.

Cheap racism; a regressive retcon of the progressive Women's Money In The Bank Ladder Match; a laughable mishandling of Shinsuke Nakamura: SmackDown in 2017 was repetitive, profligate and all too often made zero sense.

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!