10 MORE Surprising Meanings Behind Famous Wrestling Attires
9. Product Placement
Big E and Xavier Woods may have been The New Day's official representatives for their spectacular Hell In A Cell opener with The Usos, but all three proudly adorned themselves with the colours and branding of Woods' 'UpUpDownDown' YouTube channel going into the first ever tag team title Cell clash.
Adorned in shimmering blue, pink and silver, the trio sported their given names from the wildly successful spinoff show. 'Mr 24/7' circled the cage anxiously as 'Big Wool' and 'Austin Creed' took on Jimmy and Jey Uso decked out in as much imagery from the channel as they could get away with.
The trio may have been ultimately unsuccessful in defending their titles at the show, but the channel saw a steady increase in subscribers perhaps linked to the mammoth plug.
From a drop of 215 YouTubers on the Friday, the channel saw numbers rise in the 1000s following the high profile push. With partial WWE Network exposure and a litany of talents appearing on the endless YouTube videos since Woods birthed the concept in 2015, the Cell nudge introduced an entire new section of the fanbase to the hybrid production.