10 Most Effective Heel Heat Magnets In Wrestling Today

When this guy was strap-whipping the tar out of Cody, he was already white-hot, and he's only gotten hotter since.

Maxwell Jacob Friedman has an anomalous talent for promos, and the more disdain he receives from the public, the bigger the grin on that entitled smug little face of his. Even at 24 years old, he has mastered the art of drawing heat. It is the food he eats and the air he breathes.

Whether it's pretaped segments, in-ring work, or unsavoury behaviour at meet and greats, MJF remains remarkably consistent with his character, causing even the most knowledgeable of kayfabe-savvy folk to go cross-eyed when looking at the line between what's real and what isn't. You tend not to know where you are with this guy, and as far as generating heel heat is concerned, that is one of the best ways to be.

It's the reason why he's locking horns with some of the top babyfaces of AEW, and pushing their own character skills to the absolute limit.

Expect this fire to burn for a long time to come.