For a while there, The Shield was the most dominant faction in WWE history and one of the most dominant in pro wrestling history: everything that Seth Rollins, Roman Reigns and Dean Ambrose touched turn to gold and they became must-see TV for fans all over the world. They developed a cult-like following on social media, where all three men were worshiped not only for their talents but their physical attractiveness and their union as a three man war machine. And then Seth Rollins destroyed it all. While a great number of fans understand that it was all just storyline, the fact is that when Rollins betrayed his Shield brethren, he garnered hatred like none other. Fans directly blamed him for the trio's demise and the hashtag WhySethWhy actually trended on Twitter the week the event happened. This is the perfect case of when great heat goes right; Seth is obviously not the reason that WWE chose to end The Shield but that makes little difference now as fans have decided they despise him for what he did and that is a very good thing for Rollins' profile. Seth's new spot next to Triple H is a very enviable one as he now has the full support of The Authority and he gets the rub from The Game. He's bound to benefit from such auspicious company, which is precisely why he is so notable every time he appears on TV - and it's not hard to see why: Rollins as the enemy is great news for him and for the company, and this is a case of WWE getting it absolutely right.
Host of Tom Clark's Main Event, WWE Featured Columnist for Bleacher Report and a Contributor for the Camel Clutch Blog
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