10 Most Inept General Managers In WWE History

2. Brad Maddox

Jonathan Coachman Shawn Michaels 2006
WWE.com

Nothing about Brad Maddox’s WWE career made sense. Debuting as a crooked referee who aided CM Punk to a victory at Hell in a Cell 2012, he claimed that he acted not out of bias, but because he held a lifelong dream of becoming a WWE superstar. Quite an odd way to apply for a job, but regardless, Maddox had his chance to earn a contract against Ryback a week later, and was promptly flattened.

Maddox’s search for a job continued on SmackDown, and after serving as Vickie Guerrero’s Managing Assistant for a while, Maddox was inexplicably named Raw General Manager in July 2013. He was, of course, a complete failure, but his ineptitude didn’t always come from his own actions.

Triple H, Stephanie McMahon, and Randy Orton came together as The Authority one month after Maddox’s appointment, effectively rendering him useless. With the McMahon faction acting as Raw’s primary authority figures, Maddox was treated like a corporate puppet, and his presence was completely unnecessary.

They strung the poor sod along in his useless role for almost a year before finally cutting him loose, and Maddox made his WWE departure shortly afterwards.

Never before has a General Manager been so invisible on WWE television. He’d occasionally show up on Raw to book an inconsequential lower-card match here and there, but that was the extent of it. The Authority made Brad Maddox powerless, and WWE were never able to find the right role for him.

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.