10 Most Insane Wrestling Magazine Covers Ever
9. WWE Magazine, November 1999
Cover Star(s): Billy Gunn
Headline(s): 'Butt Seriously, Mr. Ass...'
Notes: From the sublime to the ridiculous, as the physical toll of the industry in the 1970s is replaced by a man a quarter of a century later given a shot at the main event scene by fetishising his own backside.
Though less of a problem in the days where weeks of television were bottled up over two or three mammoth tapings, WWE Magazine suffered at the hands of the Attitude Era's frenetic pace. Their publishing schedule would always see magazines hit the shelves up to six weeks before the printed date (in this case, November), but there was a big risk that the stories would already be old news by then.
Such was the case in 1999, when Billy Gunn's singles push had already stalled despite a conclusive victory over New Age Outlaws partner Road Dogg, a King of the Ring crowning in June, and a SummerSlam programme with The Rock.
Unfortunately for the in-house rag, the 'Assitude Era' was quickly the butt of most fans' jokes.
The Outlaws were already back together by September, and would join X-Pac in reforming D-Generation-X as a heel goon squad for WWE Champion Triple H just weeks later.