10 New Directions For WWE After Crown Jewel 2023

7. Logan Paul As US Champ

WWE Crown Jewel 2023 John Cena Bye Bye
WWE.com

What a smart piece of business that Logan Paul vs. Rey Mysterio match was.

Paul blatantly cheated to win, but then feigned respect for Rey after the match as the masked man yelled, "You know what you did, Logan!". LP didn't care about that. He'd rolled into Saudi to achieve one goal: Win his first tangible WWE prize. Mission accomplished then.

The mainstream coverage and social media eyeballs will be more than worth it for WWE. It was a no-brainer to put SmackDown's midcard belt on Paul and find out just how far this unreal adventure is going to take them. Haters can say what they like, but the YouTuber is really f'n good at this stuff.

It's unclear whether or not Logan will stick around on TV to kick something off heading into Survivor Series. Probably not, especially when WWE can focus on Mysterio's simmering tension with LWO cohort Santos Escobar instead.

Paul's first US Title defence will be box office though, that's nailed on.

Contributor

Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.