10 New Directions For WWE After Crown Jewel 2023
7. Logan Paul As US Champ
What a smart piece of business that Logan Paul vs. Rey Mysterio match was.
Paul blatantly cheated to win, but then feigned respect for Rey after the match as the masked man yelled, "You know what you did, Logan!". LP didn't care about that. He'd rolled into Saudi to achieve one goal: Win his first tangible WWE prize. Mission accomplished then.
The mainstream coverage and social media eyeballs will be more than worth it for WWE. It was a no-brainer to put SmackDown's midcard belt on Paul and find out just how far this unreal adventure is going to take them. Haters can say what they like, but the YouTuber is really f'n good at this stuff.
It's unclear whether or not Logan will stick around on TV to kick something off heading into Survivor Series. Probably not, especially when WWE can focus on Mysterio's simmering tension with LWO cohort Santos Escobar instead.
Paul's first US Title defence will be box office though, that's nailed on.