10 Precise Moments WWE's Best Ever Gimmicks Stopped Working

7. Becky Lynch

Becky Lynch Jerry Lawler
WWE.com

What the hell is happening to Becky Lynch?

When Bex first cut those scathing promos as 'The Man' in 2018, she was a revelation. Comparisons were made between her hard-nosed presentation and former favourites like 'Stone Cold' Steve Austin, and everyone tripped over one another to buy into Becky's new gimmick.

Today, Lynch seems lost and totally unsure on where she should take her character. When she's not wearing gimmicky sunglasses and stealing Jerry Lawler's crown, she's making overly-heelish remarks and pretending to be some sports entertainment version of UFC box office smash Conor McGregor. It's... not working.

As soon as Lynch strayed from the strait-laced heroine of before and started acting like some trash-with-cash self-hype train, her importance dipped. Now, what should be a straight-ahead winner of a story between her and Shayna Baszler at WrestleMania 36 is in real danger of falling off a cliff.

That 'The Man has come around' line can get in the bin too.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.