1. Surprise Factor To Fix The Ratings
One of the best reasons to do the Sting return in the imminent weeks is down to surprise. It would genuinely be an out of the blue moment for him to just show up on Raw one week. That would generate a massive pop. But it would also send an important message to the audience, you can't afford to skip watching Raw. The reason that ratings are in the gutter right now are because fans all too often know what to expect from the Monday night show. It is so formulaic in everything from the segments to the matches. If a big surprise, like Sting, was to happen, then fans would soon get the message that they can't afford to miss an episode. The ratings would then grow, as fans started to engage with the idea that anything could happen. That really was one of the reasons for the Attitude Era success, you never knew what would happen next. It would be nice to get back to those days with a few genuine shock moments.